Logo Design Tips For Great Results
A logo is the ultimate symbolic representation of your business and your brand. When someone sees your logo on something, they know it’s yours. It’s instantly tied to your brand and your business. When you create a killer logo, it promotes instant recognition. People easily recognize your logo and instantly associated with your business. Once people can identify your logo in the business connected with it, you have achieved what is called brand recognition. So how do you design a great logo? We’ll take a look at some helpful tips for designing your own killer logo. These logo design tips will help you get the most out of your logo design.
Be unique
Don’t try to copy anybody else, and don’t steal concepts or ideas from other businesses. That’s not what a good logo is all about. If you really want to set your business apart from others in your industry, you’ll want to create a unique logo that stands out from the crowd.
Develop a concept
The most successful logo designs come from strong concepts. You can’t just throw something out there and hope it works. It takes time and a lot of thought to develop a logo that properly represents a business. Whether your concept is dual imagery, or something else interesting, it’s important that did this concept driven. This concept should reinforce the general idea of your business.
Simple is better
The more ornate and decorated your logo is, the harder it will be to remember. Which logo is easier to remember; the golden arches of McDonald’s, or the logo from the Toblerone candy bar? Honestly, I don’t even remember the logo from Toblerone, so that should tell you something. The simpler and more refined your logo is, the easier it will be to remember. You want to make the image of your logo stick in the minds of the people that see it.
Focus on the business
You’re designing a logo for another company, it’s important that you develop a detailed design brief. You should also understand every aspect of the business whose logo you’re designing. You’ll need every bit of insight that you can get to leverage unique concepts and twists on the general ideas that make up the business. Understanding the ins and outs of the business whose logo you’re designing, will help you to develop stronger concepts that actually apply to the business you’re promoting.
Color is essential
When choosing the colors for your client’s logo, it’s important that you make the right color choices. Just like the shapes that make up the logo, the colors of the logo reinforce the ideas behind the business. For example, you wouldn’t use a dull brown for flower shop. This may give others the idea that their flowers are dead. While this may be a stretch on the general idea, I think you understand where I’m going with this. Color is connected to so many things that it’s a choice that shouldn’t be taken lightly. Color is connected to culture, ideals, and emotions. The simple color combination of red white and blue causes Americans to immediately think of patriotism. However, it may mean something completely different in Asia.
It takes time
A successful logo doesn’t happen overnight. You may get the concept nailed down, but you may have to make refinements over time. You may also end up streamlining a logo to be even more simplified. A great example of this would be Starbucks. That started out with this distinct look, and within the past few years it has become more refined.
Design for the long haul
The point of a quality logo, is not to jump on the bandwagon of current design trends. This will only end up in having to redesign it within the next couple of years. The last thing that you want to do is create a logo that looks dated. A great example of a master at designing timeless logos was Paul Rand. His Logos lasted an average of 25 years or more without modifications. A great example of this would be the Abc Network logo.
A logo needs to be flexible
A logo on paper is great, but if that’s the only place it works, then you’re in trouble. Logo needs to be flexible enough to be used on paper, employee apparel, business cards, stationery, banner advertisements, websites and anywhere else you can think of.
Conclusion
There are tons more tips I could give you, but these will definitely get you started. A strong logo with a great concept will strengthen your brand and give you staying power in the minds of consumers. A logo isn’t something that can be developed overnight. Take the time to develop something unique and amazing. You’ll get out f it what you put in, especially if you follow the logo design tips listed above.
