Letterhead Design Tips
A letterhead is a solid piece of the puzzle for representing your brand. You’ll send it to clients, prospects and anyone connected with your business. It is important to design an effective letterhead that properly represents your brand. A good letterhead reinforces your brand, or it could also be the first impression that a new client may get of you. It’s important that your letterhead fits well with your other marketing materials. Let’s take a look at a few vital letterhead design tips for your success.
Simplicity is Key
When designing a letterhead, this isn’t the place to put every little detail you can about your company. A letterhead is supposed to be simple and to the point. key elements should be things like your logo, address, telephone number, email address and website address. Avoid clutter and ornamentation at all costs. You don’t want this interfering with any letters you may be writing.
Legibility is Essential
Any information you do provide should be easily legible. You’ll want to make your information easy to read, in case recipients need to contact you. Avoid odd fonts that are difficult to read. You don’t want someone mistaking a 3 for an 8 or similar scenarios.
Brand Consistency is a Must
You want to make sure that your letterhead represents your brand consistently. This can mean anything from implementing brand colors, to adding elements, such as insignias, that are found on other marketing materials. It’s important to tie all of these elements together. The easier your letterhead is to identity as belonging to your company, the easier it is to reinforce brand recognition.
Add An Extra Touch For Impact
Add a touch of flair to your letterhead. Add a special finish, such as embossing or foil stamping to really make your letterhead special. You’ll want to make your letterhead stand out in the minds of recipients, making your business memorable.
Get a Printed Proof
Before having 5000 copies printed and shipped, it will be a good idea to have a printed proof sent to you for inspection. You’ll have to live with the results or eat the costs of printing so many, only to find a mistake. Don’t settle for anything less than perfection for your letterhead. You’ll be able to assess the proof and make adjustments accordingly. You’d be amazed at the things you’ll notice on paper, but miss on screen.
With these simple letterhead design tips, you’ll have a memorable letterhead that properly represents your business. Your clients and prospects will be impressed, and you’ll have a letterhead that reinforces your brand.