Focal Point The whole point of design is to get someone’s attention and deliver a message, either directly or creatively. Either way, it has to be effective. That instant when you snatch someone’s attention away is the point where they are drawn in. From...
Simplicity tends to be the key to success, especially in graphic design. In a world polluted with so many grey areas, it is nice to have something that is black & white. Negative space is just as important as the object that it surrounds. We’ll take a look at...
The Golden Ratio People that aren’t familiar with design sometimes have the impression that the fields of art and design are all about throwing images and color together to make something look good. Those who know and understand design know that there is a lot of...
Similarity Design Principle The Closure Design Principle, The Proximity Design Principle, The Alignment Design Principle, and Continuation Design Principle have been covered in the past few weeks. What’s great about all of these principles is that they all work...
The Alignment Design Principle In the past couple of weeks, I’ve covered the proximity design principle, the continuation design principle and the closure design principle. These principles are part of the fundamental design principles that you need to...
